How to Boost Business ROI With Digital Marketing
Businesses face significant challenges in increasing Business ROI due to increased competition across all Digital Marketing channels. Every investment is measurable on a digital platform, and every company should understand the analytics, data, numbers & how to measure and improve it. NexIT Digital Marketing experts insist that optimization must be done accordingly – Every $ gained for every $ spent on a marketing campaign. What is Digital Marketing Business ROI? ROI is the return on investment invested in the marketing of brand products or online services. By calculating the performance of marketing campaigns, you will get the data that helps to understand the marketing tactics that contribute to your business’s growth. The whole measure happens with accurate numbers/data. How to Calculate ROI? ROI = (Gains from Investment – Cost of Investment) / (Cost of Investment) In terms of Marketing language: Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost Hypothetical...