Posts

Fundamental Truths About SEO for Business

Image
The latest myth we heard is that SEO is dead. We don’t want to do SEO for Business. Let’s understand fundamental truths about SEO for Business.   A bend in the road doesn’t mean the end of the road. Similarly, a  change in algorithm  doesn’t mean SEO is dead. It simply means it’s dead for your business, and it’s time to change SEO strategies for your business.   Many myths like this arose because of ignorance, fear and shortcuts. Let’s have a deep understanding of fundamental truths about SEO for Business. SEO, is like a good diet for weight loss, not seven days diet of eating only three veggies a day. Debunking SEO Myths Good SEO = More visitors = More Profit Good SEO = One Time project Good SEO = Beating the competition Good SEO = Specific Keywords Ranking is enough Good SEO = Big Quantity of Backlinks #Misconception 1- Good SEO = More visitors = More Profiting  Let’s understand this way; more visitors don’t mean more profit as every visitor doesn’t buy. Stati...

Optimise CRO (Conversion Rate Optimisation) with Digital Marketing Company Melbourne

Image
Many companies struggle with CRO (Conversion Rate Optimisation) as they don’t understand how CRO works. Even many marketing agencies make this mistake by focusing on web traffic with the hope that it will lead to qualified leads. That’s not even half of the battle. NexIT Digital Marketing company insists on understanding CRO and how one can use its power to boost conversion rate by improving its CRO. What is CRO? Conversion rate optimisation (CRO) is  the structured methodology of encouraging the percentage of potential users to  purchase a product, subscribe to the service, or click on a link to buy. To simplify, it refers to optimising the website’s landing page to increase conversions. You want to increase CRO and the company’s profitability by attracting exemplary visitors who convert into loyal customers. In that case, NexIT Digital Marketing professionals suggest optimising overall Marketing Strategies. Call NexIT today because one boosts the business profitability with...

How to Boost Business ROI With Digital Marketing

Image
  Businesses face significant challenges in increasing Business ROI due to increased competition across all Digital Marketing channels. Every investment is measurable on a digital platform, and every company should understand the analytics, data, numbers & how to measure and improve it. NexIT Digital Marketing experts insist that optimization must be done accordingly – Every $ gained for every $ spent on a marketing campaign. What is Digital Marketing Business ROI? ROI is the return on investment invested in the marketing of brand products or online services. By calculating the performance of marketing campaigns, you will get the data that helps to understand the marketing tactics that contribute to your business’s growth. The whole measure happens with accurate numbers/data. How to Calculate ROI? ROI = (Gains from Investment – Cost of Investment) / (Cost of Investment) In terms of Marketing language: Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost Hypothetical...

How to Generate Qualified Leads Through Digital Marketing

Image
  For any business lead generation, getting more traffic, increasing the conversion rate on the website and boost in the sale is always a challenge. NexIT Digital Marketing professionals have the right experience generating qualified leads through digital funnels. Creating content that answers all user’s queries and builds trust. Establish your Leadership through Content Marketing “CONTENT IS THE KING” Content marketing is not something revolutionary, or new. Since evolution humans have been communicating messages through content in form of images, text, and wall paintings. Nowadays, it is easy to share a brand story or to sell services through video, image & storytelling. Our Digital Marketing service experts believe in the old saying “Backbone of all these tools is  content  which is  King  of Marketing”. Need more Leads through Digital Marketing? Get in touch with NexIT Digital Marketing experts to know how to get qualified leads and nurture them to custo...