Digital Marketing Company Melbourne

  Introduction of Artificial Intelligence: Artificial Intelligence (AI) is revolutionizing the digital marketing landscape. It has become an integral part of digital marketing strategies, providing businesses with new and innovative ways to reach their target audience. AI can automate several tasks and provide insights that were once impossible to gather. As a result, companies embrace AI to stay ahead of the competition and remain relevant in the fast-paced digital world. The Advantages of AI in Digital Marketing One of the key benefits of AI in digital marketing is automation. AI tools can automate repetitive tasks such as data analysis, email marketing, and social media management. This saves marketers time and resources, allowing them to focus on more creative and strategic tasks. Additionally, AI-powered tools can analyze vast amounts of data, providing insights that would be impossible for a human to gather. These insights can improve marketing campaigns, increase conversions...

  Artificial Intelligence (AI) has revolutionized businesses, and digital marketing is no exception. In recent years, AI has been integrated into various aspects of digital marketing, providing companies with new opportunities to reach and engage with their target audience. One of the most notable AI technologies that has been making waves in the digital marketing world is OpenAI’s ChatGPT. At NexIT Digital Marketing Service in Melbourne, we use this technology to help our clients achieve their digital marketing goals. ChatGPT is a cutting-edge language generation model that uses deep learning algorithms to generate human-like responses to text inputs. This technology has the potential to transform the way companies interact with their customers, providing them with highly personalized and accurate responses to their questions and queries. With NexIT Digital Marketing Service, Melbourne, you can leverage this technology to enhance your digital marketing efforts. The Rise of AI in D...

  2022 is ending. What should 2023 be looking for Businesses? With the gradual decline of Meta, Twitter is in the mid of a chaotic management shift, and TikTok, with 1 billion users in 2022 getting more popular among the young generation than Facebook. Then, what are the top Social Media trends that matter for Businesses in 2023? Authenticity is the key – “TRUST”. Social Commerce Personalised ads on social media Augmented Reality and Virtual Reality Short Videos Let’s dive into these trends in detail: Authenticity is the key  –  “TRUST”.  Being authentic means genuine followers of the business/brand authenticity. Focus on content strategy like: What makes the brand stand out? What are brand values? What are brand policies? One must have intention, authenticity, and effort in the brand. Humanise the brand rather than looking for ROI and business growth as everything. Create an intention to serve the environment by either using eco products or recycled products. An eff...

The latest myth we heard is that SEO is dead. We don’t want to do SEO for Business. Let’s understand fundamental truths about SEO for Business.   A bend in the road doesn’t mean the end of the road. Similarly, a  change in algorithm  doesn’t mean SEO is dead. It simply means it’s dead for your business, and it’s time to change SEO strategies for your business.   Many myths like this arose because of ignorance, fear and shortcuts. Let’s have a deep understanding of fundamental truths about SEO for Business. SEO, is like a good diet for weight loss, not seven days diet of eating only three veggies a day. Debunking SEO Myths Good SEO = More visitors = More Profit Good SEO = One Time project Good SEO = Beating the competition Good SEO = Specific Keywords Ranking is enough Good SEO = Big Quantity of Backlinks #Misconception 1- Good SEO = More visitors = More Profiting  Let’s understand this way; more visitors don’t mean more profit as every visitor doesn’t buy. Stati...

Many companies struggle with CRO (Conversion Rate Optimisation) as they don’t understand how CRO works. Even many marketing agencies make this mistake by focusing on web traffic with the hope that it will lead to qualified leads. That’s not even half of the battle. NexIT Digital Marketing company insists on understanding CRO and how one can use its power to boost conversion rate by improving its CRO. What is CRO? Conversion rate optimisation (CRO) is  the structured methodology of encouraging the percentage of potential users to  purchase a product, subscribe to the service, or click on a link to buy. To simplify, it refers to optimising the website’s landing page to increase conversions. You want to increase CRO and the company’s profitability by attracting exemplary visitors who convert into loyal customers. In that case, NexIT Digital Marketing professionals suggest optimising overall Marketing Strategies. Call NexIT today because one boosts the business profitability with...

  Businesses face significant challenges in increasing Business ROI due to increased competition across all Digital Marketing channels. Every investment is measurable on a digital platform, and every company should understand the analytics, data, numbers & how to measure and improve it. NexIT Digital Marketing experts insist that optimization must be done accordingly – Every $ gained for every $ spent on a marketing campaign. What is Digital Marketing Business ROI? ROI is the return on investment invested in the marketing of brand products or online services. By calculating the performance of marketing campaigns, you will get the data that helps to understand the marketing tactics that contribute to your business’s growth. The whole measure happens with accurate numbers/data. How to Calculate ROI? ROI = (Gains from Investment – Cost of Investment) / (Cost of Investment) In terms of Marketing language: Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost Hypothetical...